Kim Kardashian’s brand Skims has introduced its first men’s knickers collection, with a new All-Star campaign starring football legend Neymar Jr.
Skims Men will launch three collections: Cotton, Stretch, and Sport.
“The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” said Kim Kardashian, founder and creative director of Skims.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
Skims for Men seeks to provide the first layers to make every guy feel confident and ready to take on any task, with a focus on comfort, fit, and better movement.
The collection will be available on Thursday (October 26) in sizes XS-5X, with pricing ranging from $16-$54 for single pieces and $42-$98 for packs.
Kim Kardashian is also planning to open the first brick-and-mortar stores of her swimwear brand Skims during the first quarter of next year.