Why personalisation is key to digital success

With advances in AI poised to power the next generation of customer experience, retailers would be wise to increase their focus on personalisation and optimisation to meet consumer expectations. The Publicis Sapient Digital Commerce Survey 2024 found that Australian consumers are the second most likely, after the UK (59 per cent), to switch brands over digital experience – with over half (53 per cent) switching brands if they’re not satisfied with their digital commerce experience.  Dig

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