“We see great potential”: H&M’s Oldouz Mirzaie talks Shopee partnership

As the fashion world grapples with rapid shifts in consumer behaviour, H&M is setting its sights on the digital frontier with its recent launch on Southeast Asian e-commerce platform Shopee.  The move will enable shoppers in Singapore and Malaysia to swipe, click, and fill their virtual carts with H&M’s full range of offerings, from the latest Fall/Winter collection to timeless staples.  But this collaboration is more than just a digital handshake between two retail powerhous

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