How Fantastic Furniture is future proofing its data collection strategy

As retailers move toward more personalised, digitally-connected forms of commerce, securing a healthy stream of customer data is becoming more important by the day. Moving forward, however, it isn’t the quantity of data collected, but the quality that will make the difference. And Fantastic Furniture is changing its approach to data collection to be on the front foot. As the business continues its digital transformation, it is working to improve its first-party data collection, so as to provid

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