Pleasant State wants to make you love cleaning your home. Here’s how

Started by Ami Bateman and Sian Murray in 2020, Pleasant State is a direct-to-consumer home care brand that aims to change the way consumers approach cleaning. Offering non-toxic and environmentally cleaning products in beautifully designed bottles, the brand recently completed a $1.1 million crowdfunding raise to fuel its retail expansion and launch into overseas markets. Here, we speak with Bateman and Murray about why they went into business together, the importance of their subscription mode

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now