“We think in decades and design for generations”: Niessing CEO Sandro Erl

Niessing, a pioneering German jewellery brand with a rich heritage dating back to 1873, has opened a new flagship store at the Elements shopping mall in Hong Kong, as it seeks to expand its presence in the Asia-Pacific region. While the brand has always been about quiet, understated luxury, the boutique store aims to reflect the innovative and contemporary spirit that is evident in its ready-to-wear collections, which include bespoke pieces that are carefully crafted to embody the customer’s p

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now