‘I find purpose and meaning in my work’: Dsmile founder Joseph Badr

Twenty years ago, Joseph Badr founded Dspa, a holistic dental surgery that doubles as a calming health spa. Now, he heads up Dsmile, a direct-to-consumer dental care brand marrying sustainable design with minimalist design.  Here, Badr talks through the challenges he has faced over his long career, as well as how he uses personal boundaries to get the best out of each facet of his life.  Inside Retail: Tell me about your career journey. How did you get into the retail industry? Joseph Badr

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