How Scoop Whole Foods is scaling plastic-free supermarkets into beauty

A decade ago, husband and wife Jeremy and Bettina Kirk launched the first Scoop Whole Foods supermarket in Mosman, Sydney. Now, the business has a presence across three continents – Australia, Europe and Asia – and is looking to beauty and digital to grow its footprint further. The Scoop model is deceptively simple: the business skips distributors and sources products straight from growers and producers, offering customers a food shopping experience that is free of plastic packaging. Shopper

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