How Madmia went from a “one-person show” to a $10 million business

Madmia has become internationally renowned for its mismatched socks. Supplied
Madmia has become internationally renowned for its mismatched socks. Supplied
Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks.  Originally operating from her garage and kitchen table, the business has exploded in popularity, having expanded overseas and collaborated with brands including Nickelodeon, Mattel and MGA Entertainment. It is projected t

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