Louis Vuitton opens cultural and culinary destination dubbed ‘LV Dream’

Luxury fashion house Louis Vuitton has unveiled ‘LV Dream’, a new “cultural and culinary space” in the heart of Paris. 

LV Dream is home to nine themed rooms, including ‘Louis Vuitton: As seen by…’, ‘The World of Vuitton According to Rei’, and ‘Leathergoods in Fashion’. Interactive components are featured throughout the spaces, illustrating “the highly original interpretation in constant dialogue with the Maison”. 

Upon entering the first room ‘Mr. Louis by Cao Fei’, visitors are welcomed with an immersive digital depiction of Louis himself by the Chinese artist who shows how a historical portrait can be illustrated through technology. 

Meanwhile, Louis Vuitton: As Seen By – a portrait by Yan Pei Ming, Mister Cartoon, Alex Latz and Refik Anadol – captures the spirit of the house. The Origins room, which is panelled with photos by Kenta Cobayashi, provides a kaleidoscopic setting for learning about classic designs that have endured through the years in contrast to creative partnerships.

The Art of Silk room showcases the silk scarf as a medium from which artists have interpreted the world of Louis Vuitton. 

The Reinterpreting Icons room broadens out to spotlight the illustrious designers, artists and creative minds who reworked and transformed the Monogram in 1996 for its centenary, and again in 2014.

The Leather Goods in Fashion room is dedicated to renowned artists – Takashi Murakami and Yayoi Kusama – and the Bags as Black Canvas room is split between variations on the Monogram and the Artycapucines collection.

An Art Meets Fashion zone brings together the artists who have worked with Louis Vuitton’s Men’s and Women’s artistic directors since the Maison introduced fashion in 1998.

A cafe and chocolate shop, Maxime Frederic at Louis Vuitton, is overseen by the famous chef-patissier of the Cheval Blanc Paris. While the cafe is surrounded by tropical plants, offering a selection of fresh pastries that play on the Maison’s motifs, the chocolate shop dubbed ‘The Chocolaterie’ represents an assortment of chocolates that “draw inspiration from Louis Vuitton codes and come packaged in emblematic boxes”. 

Last month, the French luxury house announced plans to open a dedicated furniture and homewares store in Shanghai, a world first for the French luxury brand as it aims to expand further into lifestyle offerings to affluent Chinese clients.

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