Pioneer Capital snaps up Coffee Supreme

(Source: Coffee Supreme Instagram)

Coffee Supreme has been acquired by investment company Pioneer Capital. 

The brand joins 29 other New Zealand businesses that Pioneer Capital has invested in, including Vogel’s Smart Foods, Tom & Luke and Raglan Food Co. 

Randal Barrett, Pioneer Capital MD, said the acquisition will support the coffee brand’s growth plan including “increasing direct-to-consumer sales through FMCG and online channels while expanding New Zealand cafe culture and customers in overseas markets”. 

“We admire both the business strategy that sits behind Coffee Supreme and the fact it is an organisation with a heart that works hard to support the New Zealand hospitality industry, particularly during Covid. We will ensure that ethos continues,” he said.

Pioneer Capital is a growth-oriented investor that manages funds from Kiwi investors, including the NZ Super Fund, KiwiWealth by Kiwibank, iwi organisations and other New Zealand institutions.

Coffee Supreme founder, Chris Dillon, said this is a good opportunity with the brand ensured to remain in Kiwi ownership and its vision for the future preserved. 

“Pioneer Capital’s ownership will mean Supreme’s customers will be supporting organisations that are important to New Zealand’s future, including the NZ Super Fund and Kiwi organisations. We think that has real value,” said Dillon.

“Pioneer Capital showed they understood the essence of our business, shared our commitment to Aotearoa and supported our vision for the future.”

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