Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How to manage the cultural divide in the workplace

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Cultural differences begin with how a place looks or feels, what people eat and wear and how they speak, but it goes much deeper than that. This is where the complexity starts and where problems pop up.  Arriving in a new country or dealing with a new culture for the first time usually feels different, but