How to manage the cultural divide in the workplace

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. Cultural differences begin with how a place looks or feels, what people eat and wear and how they speak, but it goes much deeper than that. This is where the complexity starts and where problems pop up.  Arriving in a new country or dealing with a new culture for the first time usually feels different, but

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