Juliette Hogan has won the Supreme Business Excellence Award at the Westpac Auckland Business Awards 2021 (Central Region).

First launched in Ponsonby, Auckland in 2007, the brand is considered one of the most successful fashion designers in New Zealand.

“It was evident that Juliette Hogan is a strong business despite all obstacles of the last two years,” said Natalie Woodbridge, GM: Events and Marketing, Auckland Business Chamber.

“The company has a great understanding of its audience, its marketing is backed by strategy, its business plans are backed by data analysis, its customers are at the heart of what it does, and its family values are embedded into its company culture.”

Juliette Hogan was founded in 2004 after the founder – Juliette – finished her studies in fashion and textile design at Parsons School of Design in New York. The brand focuses on bringing basic but luxury fashion with natural materials and neutral tones of colours.

“It is so special to win the Supreme Award tonight, it’s an absolute testament to the team, we work so hard and to be recognised at this level for what we have achieved is just so wonderful,” said Juliette Hogan

“We will definitely be back it’s such a wonderful thing to be part of, we love the opportunity to network at these event and it’s an absolute privilege to be a finalist alongside the other businesses tonight.”

Mike Burke, chair of the Westpac Auckland Business Awards, said Juliette Hogan became famous after its reaction to the Covid-19 challenges was first-class.

“Its strategy and planning ensured it focused and relied on its purpose and was truly empowered by its company values. As such Juliette Hogan has become a stronger business and grown as a result. This is a fashion company that has done the discipline and mahi over multiple years to be revered as an amazing business.”