Why Wilson is bringing its A-game to physical retail in the US market

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The 4,500 square foot space is the company’s first bricks-and-mortar location on the West Coast. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. It also has an ‘equipment room’, where shoppers can rent products before purchasin

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