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Australia’s MyDeal to launch in New Zealand

(Source: Bigstock)

Australian online retailer MyDeal says it plans to expand into New Zealand during the first half of the calendar year.

After that it is eyeing moving further abroad, entering the UK and the US markets.

MyDeal describes itself as a leading Australian online retail marketplace that sells quality products from a curated selection of trusted retailers. Launched in 2011, it focuses on home and lifestyle products.

Further details of the New Zealand plans have yet to be revealed.

Meanwhile, the company is planning a new website selling experiences, that will use MyDeal’s proprietary marketplace technology and its existing 1 million active customers base to offer a one-stop shopping experience for activities and experiences for locals.

The site will be called

MyDeal founder and CEO Sean Senvirtne said the supply side of the experiences market is highly fragmented.

“With MyDeal’s 10-year history in building and growing supplier relationships, the reopening of the experiences market post-Covid restrictions and consumer discretionary spend shifting to travel and experiences, now is the right time for MyDeal to enter this existing space,” he said.

The business has appointed Sam Pinney as product director for this venture who previously served in the same role at Redbubble for five years. He has a wide area of expertise in international markets working in technology, e-commerce and the experiences industry at large.

“Utilising the existing MyDeal marketplace technology is a real head-start and the open architecture of the marketplace is a key feature, which we expect will allow us to quickly scale up the number of experiences available,” said Pinney.

Bookings are already live on the platform with over 250 suppliers on board including Melbourne Zoo, Global Ballooning and Experience Co. 

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