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Ear to the ground: Why more brands are turning to podcasts

Australia’s largest supermarket Woolworths has launched its very own podcast series through which it gives customers an insight into Australian farming communities. From Grassroots, a series hosted by Sunrise presenter Edwina Bartholomew (pictured), will delve into the stories of six regional farmers.  Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation.  “Their stories combine passion