The online grocery offers a range of over 2000 local and branded food and grocery products including plant-based food, pantry staples, pharmacy and cleaning supplies, at similar or lower prices to rivals, delivered in under 20 minutes.
It currently operates in more than 60 suburbs in Sydney’s CBD, west, inner west, upper north shore and is now launching in the eastern suburbs.
“We see ourselves as a company that is not only selling blueberries and strawberries, we are a company that is selling service, and a service that our customers prefer,” Kohli said.
Part of Geezy Global, a technology start-up with operations in Australia, New Zealand, Ireland, UK, US, India, Singapore and UAE, Geezy Go has the advantage of being able to lean into an established ecosystem of suppliers, customers and technological capabilities in these locations.
As a data analytics platform Geezy Global has worked with 150 multinational brands including the likes of Unilever and PepsiCo, and it has worked with restaurants through its virtual kitchen concept Geezy Foods which transforms underutilised kitchens into delivery hubs, adding revenue streams to an existing commercial space.
“We are established in about eight countries. We already have infrastructure there, we already have teams, customers and brands that we work with. So nearly 50 to 60 per cent is already set up.”
Despite being only nine months old, Geezy Global has seen early success, experiencing over 600 per cent revenue growth. Talent from Uber Eats, Deliveroo and Aldi have joined the business, and they are currently recruiting for around 50-60 positions globally.
“As part of the Geezy Global brand we are crossing over a few billion dollars in [annual] revenue, and growing, every month.”
The business plans to expand to 200 locations globally by the end of this year, and New Zealand is next on the cards.
“New Zealand is one of the markets we will be entering very very soon. We already have a team there. We’ve been successful with the dark kitchens, we’ve been successful with our analytics platform there, and we think Geezy Go will be successful there too. It’s a small market, but it’s a great market,” Kohli said.
‘Revolutionising’ grocery delivery
Geezy Go is “redefining and revolutionising” food and grocery shopping, according to Kohli. The average order delivery time is 11 minutes, delivering within a 2-3 kilometre radius, between 10am and 6pm everyday. The delivery fee is $3.99 and there’s no minimum spend.
“It’s a flat fee regardless of whether it’s a $100 or $200 order, it’s $3.99, that’s all we charge. And, for every order you place with us, you get a freebie, a surprise gift to say a little thank you. That will always be there, regardless of how many cities we are in and how many orders we are doing, it will always be there to say thank you to our customers,” he said.
Affordability is a big part of Geezy Go’s appeal to consumers. Kohli points to online supermarket success stories in Asian markets, specifically India, where online grocery BigBasket has dominated for almost a decade with consumers favouring its affordable prices and delivery.
“The reason the online grocery supermarket is working is because of the pricing factor. If a customer has to pay high for online grocery delivery, they will only use it for convenience, when they are surprisingly running out of something. We wanted to make sure that the service is being used on a daily basis,” he said.
In order to maintain a reliable, fast delivery service, Geezy Go has multiple dark stores in each area that it services with highly automated systems.
“The system knows what’s available, so we won’t run out of anything. We use a lot of retail tech in the stores; we have the smart cameras so that if you cannot find a product you can type it in and the camera will direct you with a laser point to where the product is.”
Geezy Go employs its own drivers that know the local area and understand the needs of customers, and it recently launched a car fleet for orders over $45 to ensure better safety of riders.
However, Kohli admits that when very large orders come in it’s a considerable challenge to get this picked, packed and delivered within 20 minutes.
“I’ll be really honest with you, when we are seeing customers ordering $250 worth of groceries, that’s where we have to manage customer expectations. It’s great to deliver a $50 order in 15 minutes, but a $250 order is definitely a challenge,” he said.