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Why Rip Curl is barrelling into sustainable surfwear

Surfers are increasingly conscious of the environment. Image: Supplied.
The worldwide surfing population is estimated at between 17 million and 35 million, and one thing they all share in common is a love for the ocean and a desire to protect it, and the planet, from pollution. But despite the eco-conscious attitudes of this customer base, there are limited options when it comes to the recycling of surfing gear such as wetsuits.  British surfing brand Finisterre estimates that in the UK alone, around 380 tonnes of old wetsuits end up in landfill every year.&nbs