ss more effective and efficient,” said Alex Mark, director of Groovy Group. “Although it’s too early to announce exactly what changes we’re going to make, we can confidently say that some exciting improvements will be occurring in the not-too-distant future.”  Founded in 2007, Sportsfuel was acquired by Rob Greed and Alex Mark of brand holding group, Groovy Group, in July 2018. Currently, the group owns more than 10 brands, which span categories such as health & nutrition, entertainment and software as a service.