How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product, according to Lego Group’s Digital creative director James Gregson. “Good content connects. Great content converts,” said Gregson at the recent eTail Virtual Summit and Expo 2021. He then cited a quote from Burger King chief marketing officer Fernando Machado:  “If you create something that looks, feels and smells like an ad, it’s probably not a good ad. I’m t

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now