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Q&A: Reebok and the evolution of the sports category

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From its collaborations with provocative musician Cardi B to its fearless anti-racism campaigns, Reebok may have been a classic brand of the ’80s, but it’s continuing to remain relevant to consumers young and old today. Reebok Pacific brand director Arnna Johnstone discusses the brand’s focus on women, inclusivity and direct-to-consumer this year.  Inside Retail: How are you feeling about 2021? AJ: After an intense year of change, I’m cautiously optimistic. We ar