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Superette co-founder Rickie Dee reflects on 2020’s ‘wild ride’

Inside Retail: How would you describe Superette to someone who’s not familiar with the business?  Rickie Dee: Superette is a retail concept created by myself and my business partner James Rigden almost 19 years ago. We started off with a small industrial space on Drake Street in Freemans Bay [in Auckland, New Zealand] where we sold pieces we had collected from around the world. We’ve since grown to encompass nine stores including online, and whilst it’s definitely grown enormously