Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7.5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Online beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

Beauty retailers, constrained by Covid-19 restrictions in bricks and mortar, have hit the accelerator on virtual experiences this year. And while some retailers, like Harrod’s H Beauty and MAC, have introduced virtual experiences to compensate for lack of testing in stores, British cosmetics brand Charlotte Tilbury has gone a step further, creating a completely virtual online store.  “We have always been a digital first brand; it’s at the heart of everything we do, so by launching thi