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Why forward-thinking retailers are finally becoming more inclusive

Inclusive product ranges can help lift the stigma around disability. Image: Bigstock
Despite the fact that over 2 billion people around the world have a disability, they rarely appear in mainstream marketing campaigns and often can’t buy products that meet their needs outside of specialty stores.  But that is slowly starting to change. Last year, Lego started offering audio and Braille building instructions for some of its build sets, and Mattel introduced a new line of Barbies with disabilities. Recently, Kmart Australia and New Zealand became the latest retailer to make