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Blundstone’s secret to survival? A mix of strategy and sheer luck

Over the past five years, Blundstone boots have been featured in seasonal fashion spreads in GQ, Vogueand The New York Times. They have shown up on lists of the best shoes for chefs, best garden essentials and best travel gear in Bon Appetit, Martha Stewart Livingand Bicycle Magazine, respectively. They’ve been named one of the top gifts for first-time dads by Elle, and an equally good gift for mums at Christmas, according to New York Magazine’s “The