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How this Kiwi maternity activewear brand beat Nike to the punch

Image of Alysia Montaño
When New Zealander Nikki Clarke first started Cadenshae, an activewear brand for women who are pregnant or breastfeeding, she described it as Nike for mums.  At the time, in 2014, there were hardly any sports bras, exercise tights or technical tops on the market designed specifically for expecting or postpartum mums, and none of the major activewear brands had a maternity range. “It’s almost like those bigger brands didn’t even recognise in their product range that women were