New Zealand’s first freestanding Calvin Klein Underwear store has opened its doors to the public.
Located at the Commercial Bay shopping centre in downtown Auckland, the store occupies a 100sqm area, offering a full range of underwear for men and women, including Modern Cotton and CK One as well as sleepwear and socks.
The store facade features the brand’s name highlighted by white neon light and floor to ceiling windows with black frames. A digital screen is also installed at the store’s entrance to display Calvin Klein’s latest campaigns.
The store’s design is split in two by contrasting background colours: black mirror panels on one side and crisp white glass on the other. Adding balance, the store has warm-white oak interiors in display stands and on the floor.
To coincide with the launch, Calvin Klein has introduced the latest Calvin Klein Underwear campaign in New Zealand. A continuation of the #MyCalvins movement, the campaign is fronted by celebrities including Justin Bieber, Maluma, Lil Nas X, SZA, Kendall Jenner and Lay Zhang.
The store opened on the same day and in the same shopping centre as another New Zealand first for parent PVH – a Tommy Hilfiger store.