The recent retail lockdowns, and now continued lockdown in metro Melbourne, have rightfully increased the focus on optimising online and omnichannel offers. Even as stores begin to reopen in most states, it is important to acknowledge the long-term impact recent months have had on the increased shift to online retailing. As consumers and retailers alike were forced to interact online, this has accelerated the already growing shift to e-commerce. As a result, it is more crucial than ever for reta