H&M launches gender neutral collection

Fashion giant H&M has teamed up with Swedish streetwear brand Eytys to launch a gender-neutral collection that will go on sale in selected stores worldwide, including Australia, on January 24, 2019.

The new unisex collection, which is being designed in collaboration with H&M, will feature footwear, apparel and accessories for men, women and kids.

The footwear collection will include new takes on a number of Eytys’ signature chunky-soled styles and will come in custom-designed boxes decorated by painter Zoe Barcza.

“With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and style spans genders,” said Max Schiller, creative director at Eytys.

“The collection is all about proportions – creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence.”

According to H&M, the Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age.

“Together the brands have extracted the core of Eytys DNA and developed a unisex collection featuring a no- fuss and fashion-forward range of shoes and clothes.”

Schiller said H&M admired Eytys’ distinct look and initially approached the company with the idea of creating a shoe collection.

“But after initial brainstorming, it was decided that a full collection – shoes, clothes and accessories – would enable our customers to really experience the whole brand aesthetic and ethos,” he said.

 

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Yop Polls

As FY19 draws to a close, how would you describe your company’s full-year results?

Twitter

Foreign tourists are expected to spend $15 billion by 2025 in New Zealand, according to predictions by @mbiegovtnzhttps://t.co/VMZEcj6jHF

1 month ago

Outdoor retailer @icebreakernz puts sustainable focus on full display in new store concept #retail #sustainability https://t.co/WxwZhnhxHA

2 months ago

Appointment of Linda Leonard means #Postie CEO is based in New Zealand, rather than Australia #retail https://t.co/yCWlfCd6B6

2 months ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered