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It’s time for Shop.org to rebrand

I just got back from the US, having visited Shop.org in Los Angeles and let me tell you: don’t be fooled by deceptive distinctions between different forms of commerce. It’s all one experience in the eyes of the shopper. Let me explain. Throughout 2017, my quest has been to help retailers figure out what the future of retail looks like. To fulfil this mission, I’ve represented Retail Directions at major retail events, both locally and globally, and shared my findings with the retail communi