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Building the right growth model

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. Michael Porter It’s no secret that consumers are armed, promiscuous (largely) and well-informed – increasingly favouring quality of offer over the size of a brand. Being relevant, customised, mobile and quick. In all facets of a retailer’s relationship, the experience provided to and with a customer has achieved greater priority and focus than ever before. Scale and bui