Millenials look to emerging payment tech

Payment transaction with smartphoneTomorrow’s shoppers want new ways to pay for goods, are particular about where and how they shop, and display little loyalty to brands, according to new research from Visa.

Part of a survey of people born from 1980 to 2000, 62 per cent said they would like to use a fingerprint or retina scan, known as biometrics, to pay for things, as they see it as being secure and convenient and having the “cool factor”.

“Emerging payment technology like biometrics remove potential pain points for customers,” said Marty Kerr, Visa country manager, New Zealand and South Pacific.

“They don’t have to worry about forgetting or losing their cards or wallets, and just need to spend a brief time at the till without having to insert cards or remember a PIN.”

Over three quarters (78 per cent) of those surveyed said the smartphone is their favourite piece of technology that makes  life easier, with 83 per cent of females finding favour with smartphones more than males on 73 per cent.

Smartphones blitzed other forms of tech, with laptops (10 per cent), tablets (three per cent) and smartwatches (two per cent) falling well short in the eyes of millennials. 79 per cent of those surveyed wouldn’t leave home without their phone and 61 per cent say they already use their smartphone to pay for everyday items

Half (51 per cent) of those surveyed feel their life will change significantly in the next five-10 years through technology. One in five have no brand affiliations – 20 per cent said they are not loyal to any brand, with the top things that will see millennials lose ‘love’ for a brand being failure of the product or service (68 per cent), rising prices and poor customer service (63 per percent respectively)

The research also found millennials  have ambitious career goals, with two thirds (65 per cent) wanting to own their own business, have a challenging career or become a CEO, MD or senior manager.

“We can see that this industrious, forward-thinking mindset certainly rings true with two outstanding Kiwi businesses run by entrepreneurial millennials, who we’ve been working with in a recent Visa campaign,” said Kerr. “Moustache Milk & Cookie Bar and Tiger Burger in Auckland are embracing payment technology to improve customer service.”

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