How Kmart made ‘cheap’ cool

We’ve all done it before – walked into Kmart to buy some batteries and walk out 45 minutes later with a variety of fake indoor plants in concrete pots and copper coloured wire baskets. Kmart’s transformation to Australia’s leading department store and market darling under the leadership of Guy Russo, has been nothing short of remarkable. In just under 10 years, Kmart has gone from the brink of bankruptcy to $470m EBIT in 2016. More importantly, Kmart has reimagined the concept of “chea

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