Tracing the past for retail’s tomorrow

Research examining the key milestones in the evolution of customer experience at the point of sale to try anticipating the store of the future has pointed towards emotion as the key component of instore retail. Conducted by Bruno Daucé, professor and researcher in retail and marketing at the University of Angers, France and CX firm Mood Media, which works with F500 retailers around the globe, the study divided the history of instore customer experience into eight major periods over three cen

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now