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Breaking out of the cookie-cutter mould

Every successful individual knows that his or her achievement depends on a community of persons working together. – Paul Ryan There is a lot retailers of all sizes can learn from the small business community. From highly personalised customer service, to geographically influenced product selection; however ultimately one of the most important factors to recognise is the importance of adapting, tailoring and consequently building a retail environment to add to, or fit within, your community