Airpoints and Fly Buys have elected to focus on their own respective loyalty programmes and will no longer offer Airpoints Dollar earning through the Fly Buys network from 17 October.
The organisations have worked together since 2010, but now say they have acknowledged the need to offer something new to their respective membership bases.
Stephen England-Hall, CEO of Loyalty New Zealand, the company which runs Fly Buys, says both businesses are changing the way they work together.
“Fly Buys is enhancing its programme to make it easier for our 2.5 million customers to earn Fly Buys and claim the rewards they want,” he said. “Air New Zealand has been a great partner in the Fly Buys programme, but we are jointly moving to a relationship that suits both companies’ needs better.”
Mark Street, general manager loyalty at Air New Zealand says Airpoints’ focus is on making it simpler for customers to earn Airpoints Dollars at a growing number of direct retail and travel partners.
Both Fly Buys and Airpoints will be providing further information to their respective members in the coming days.
Mitre 10, Tower Insurance and Storage King are the latest businesses to join Airpoints
They follow a number of other new partners announced recently, including Mercury, Z, New World, Liquorland, Henry’s, Gilmours and Trents.
Airpoints members can currently earn Airpoints Dollars at Mitre 10 and Mitre 10 MEGA stores under Airpoints’ current partnership with Fly Buys.
Street said the growth of Airpoints’ significant network of partners has been a strategic focus for some time.
“We have added 29 new businesses to our coalition over the past two years, which has delivered unparalleled opportunities for members to earn Airpoints Dollars on everything from their weekly food shop to the purchase of a new car.
Dave Elliott, Mitre 10 general manager marketing said Airpoints Dollars will help the hardware chain build relationships with customers.
“As a 100 per cent New Zealand owned co-operative, we are excited to take our place to directly offer the benefits of Airpoints to our customers, including the ability to earn and spend Airpoints Dollars across a fantastic family of New Zealand businesses.”
