Calvin Klein unveils unified creative division

calvin kleinCalvin Klein will unify its womenswear and menswear range in one creative division and in the hands of one executive. Francisco Costa, Women’s creative director for Calvin Klein Collection, and Italo Zucchelli, Men’s creative director for Calvin Klein Collection, are both resigning from the fashion company.

“This creative strategy marks the beginning of another significant chapter in Calvin Klein’s brand legacy since Mr. Klein’s retirement,” said Calvin Klein CEO, Steve Shiffman.

The move is part of Calvin Klein’s new global creative strategy – a global evolution that began with the reacquisition of its jeans and underwear businesses in 2013.

According to the company, as Calvin Klein continues to build itself into a $10 billion global retail sales business, this unification will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth. The new brand direction will ultimately follow one creative vision across all categories of the business.

Shiffman said Costa and Zucchellli have both, “contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity”.

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