Hallenstein Glasson Holdings Limited has appointed former Pumpkin Patch CEO, Di Humphries, as chief executive of its women’s fashion chain, Glassons.
Humphries will assume the role effective immediately.
Hallenstein Glasson CEO, Graeme Popplewell, said he was delighted to welcome Humphries back to the business.
“Di has an in-depth understanding of the Glassons business having built Glassons to its most successful period when she was with the company between 2000 and 2012,” said Popplewell.
“The Board and I are confident that Di will grow the business, improve profitability and strengthen our position in New Zealand and Australia as more global players enter these markets. It’s a coup for us to get Di back and with the focus on improving the Glassons fashion offer, Di’s expertise and leadership will be key,” he said.
Humphries previously held the role of managing director at Glassons Limited and executive director of Hallenstein Glasson Holdings Limited. Most recently she was chief executive at children’s clothing retailer Pumpkin Patch.
Humphries said Glassons’ ‘strength and point of difference’ is the brand’s understanding of its customers and their respective markets.
“For our customers fashion is fast, it’s unique to New Zealand or Australia and we need to constantly respond to the changing desires of our customers,” she said.
Humphries said her time away from Hallenstein Glasson gave her fresh perspective on both its challenges and opportunities.
“The challenge for Glassons is to retain a confident leadership position and I’m excited by the opportunity to do that,” she said.
