d to find. “Condom size and correct fit are not really talked about in NZ. What is more, often men are not aware of their condom size and the importance of correct condom fit,” says Elisabeth Johnston, marketing manager of bizSearch “Although there are many studies available on the topic of ill-fitting condoms and subsequent issues, there seems to be a lack of awareness in the NZ market. When looking at condoms on the shelves here it is mostly about flavour, texture, colour, thickness or material. Condom size, the deciding factor when buying condoms, is neglected.” Condoms currently available in NZ range from 49 mm to 60 mm widths. However, often only a limited size range is sold in stores from 52 mm to 58 mm in width. A recent study by  D Veale, S Miles, S Bramley, G Muir, and J Hodsoll in 2014 showed a mean value for erect penis circumference of 11.66 cm, which equates to a condom width of 58 mm. This size, however, is already regarded as large by major condom manufacturers when in fact it is just average. Other studies show similar results. MY.SIZE addresses this gap by providing larger condom sizes such as 60 mm, 64 mm and 69 mm as well as smaller ones from 47 mm to 49 mm for 16 to 17-year-old-teenage boys.  “It’s all about correct fit and helping consumers find their right size,” says  Johnston. “If a condom is uncomfortable, restrictive, slips off or breaks, then it’s most likely that it doesn’t fit correctly. You wouldn’t buy shoes that don’t fit. So why buy ill-fitting condoms? “Condoms that are too big or too small greatly reduce enjoyment, sensation and comfort. More importantly, they also considerably affect safety in terms of slippage and breakage. Especially in light of the World AIDS Day earlier this month it is important to raise awareness for both, ie using condoms to prevent the transmission of HIV and other STIs and using condoms that fit correctly.” Johnston adds, “By bringing MY.SIZE condoms to NZ, we’re asking men to find out their correct condom size, which by the way is very easy with our free MY.SIZE measuring tape online. Once they know, they need to be able to buy the right size. And that’s where MY.SIZE condoms come in.” MY.SIZE condoms surpass the industry quality standard ISO 4074. They are available in selected New World supermarkets and pharmacies in South Island and selected adult shops nationwide. bizSearch hopes to significantly increase national coverage for MY.SIZE condoms in 2016. For more information on MY.SIZE see www.mysize-condoms.com and on MY.SIZE condoms in NZ visit Mysize Condoms New Zealand on Facebook (for consumers) or www.bizsearch.nz/mysize (for retailers). The free MY.SIZE measuring tape can be downloaded from www.bizsearch.nz/mysize or Mysize Condoms New Zealand on Facebook.