Look out: Generation C is about

We’re all wondering what’s around the corner and how on earth we can keep up. On average retailers should do a new fit out every five years and, if located in a mall, retailers are made to spruce up every couple of years. Given the rate of change in consumer behaviour, we could be in a bit of conundrum. Consumers expect more, so retailers are spending more money on fit outs to raise profile, brand love and to stand out from the crowd. However, what should happen if the lifecycle of a retai

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