Future of Eyecare at Specsavers

SpecsaversSpecsavers New Zealand is changing the way customers can find the perfect fit of glasses by introducing imaging software on tablet devices in all 51 NZ stores.

With the latest technology, Digital Precision Eyecare renders the days of manually measuring eyes obsolete. Instead, it ensures customers receive the most accurate and precise measurements on frame selection specific to their vision and lifestyle needs.

Brendan Thompson, retail director of Specsavers NZ, says, “This intelligent technology ensures customers are given advice which is more accurate than ever before and tailored to their personal needs and lifestyle.

“The software also allows customers to choose any lens options they want by demonstrating what they do for their eyes in real time.”

The tablet technology is used following the customer’s eye examination, where a member of staff assists with the selection of frames. The imaging software is used to take an image of the customer wearing glasses, which in turn captures 14 vital eye measurements using frame reference device (FReD) and a virtual dispensing tool box measurement (VDTM) application, which runs on enhanced iPads.

The new software effectively enables Specsavers staff to dispense the most precise fit while simultaneously enabling customers to see what they look like wearing frames.

Philip Walsh, Specsavers New Lynn Optometrist, says, “We are very excited to have this new tool available to our customers which will ensure they receive the best service possible.

“Now, instead of having to manually record the eye measurements, Digital Precision Eyecare removes the human error factor and allows our staff to be confident that the customer’s prescription will fit the frames perfectly.

“Every member of staff has been trained and is fully qualified in using the new equipment and their expertise, along with this clever new technology, will ensure every customer gets the very best in terms of performance and clarity of vision.

“Specsavers has responded to the increasing demand for the very latest and greatest in technology by offering this service and a guarantee that customers’ glasses will be just right for them.”

Specsavers Gisborne has won the Overall National Supreme Award in this year’s Top Shop. Optometrist Nick Whittingham runs the store with business partner Tania Richards, a dispensing optician. When collecting the award, Whittingham spoke about the role of teamwork in the store’s achievement.

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