APN Outdoor today announced its acquisition of New Zealand-based billboard business, Roadside Attractions, from Twisted World.

The portfolio is attractive to APN Outdoor because of the complementary nature of the sites geographically that target important markets such as Hamilton, Tauranga, Wellington and Christchurch. It also gives APN Outdoor an opportunity to enhance existing landowner relationships and develop new ones.

The sites acquired by APN Outdoor effectively allow for simple integration with the existing sites owned and operated by APN Outdoor. In addition, the new sites increase the pipeline for digital conversion opportunities. This has been a focus for APN Outdoor in both  NZ and Australia.

“Securing the Roadside Attractions billboard assets is a strategic move by APN Outdoor and we are very pleased to have finalised the acquisition,” says Phil Clemas, MD for APN Outdoor New Zealand.

“The portfolio complements our existing network very well, allowing us to deliver broader national campaigns, and we are looking forward to providing our clients with even more opportunities in the outdoor space.”

APN Outdoor is a specialist outdoor media provider in NZ and Australia, with digital and static assets throughout each trans-Tasman capital city. Founded in 1997, Roadside Attractions has 113 panels throughout the country.