PwC launches fully integrated digital services business

Search, online, web, internet, digital, e-commercePwC announced today the formation of PwC digital, its digital services business, launching a new and unique kind of digital consulting in the New Zealand market.

With a fully integrated digital service offering, PwC is the first of the big four accountancy firms to provide a dedicated, end to end digital and experience solution from strategy and innovation right through to execution.

The team has been built around existing PwC digital consulting services bringing together expertise in strategy, innovation, experience design, technology solutions, data and analytics, and cyber security, and builds on from the firm’s strategic acquisition of NZ’s user experience and design consultancy, Optimal Experience, in June last year.

PwC CEO, Bruce Hassall, says, “This launch continues our focus of making sure we offer the best solutions for the problems that worry our clients most. Technological advancements and the pace of change are overwhelming for many organisations and they are seeking a strategic adviser with a deep understanding of digital business,” he says.

PwC has a track record in this area, having already helped Kiwis reimagine their organisations across a range of industries, including leading one of NZ’s largest technology change programs, incubating a new telecommunications product, securing NZ’s most critical infrastructure and allowing organisations to use many systems with confidence.

After having put significant funds into information technology over the years, NZ organisations now want to see a strong connection between digital investments and business objectives, with 95 per cent of NZ CEOs who participated in PwC’s 2015 CEO survey saying a clear vision of how digital technologies can help achieve competitive advantage is key to the success of digital investments. Ninety seven per cent say the same for having a well thought-out plan, including concrete measures of success for their digital investments; yet most companies are not prepared to address the challenges and opportunities of digital.

Hassall adds, “Implementing a digital strategy that gets results isn’t possible by tinkering around the edges. Companies need to reconfigure their operating models, and perhaps their business models. In order to do so, they need to ensure that they’re not only investing in the right digital technologies, but can deploy them in a smart and effective way.

“We’re committed to continuing to increase what can be achieved for our clients and challenging our own business model to offer what our clients want – as well as anticipating what their customers want from them. With several thousand PwC digital consultants around the world, our local team is  well positioned to draw from global insights to deliver extraordinary results for New Zealanders,” concludes Hassall.

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