Lenovo has entered the New Zealand consumer market through partnerships with retailers Harvey Norman, JB Hi-Fi and Noel Leeming.

A broad range of Lenovo consumer computing products will be available to NZ consumers as the world’s largest PC manufacturer seeks to meet the demand for more choice in the local market and to establish its presence in the NZ consumer technology landscape.

Available in stores this month, Lenovo’s consumer line-up will be led by its flagship YOGA 2-in-1 convertible PC and tablet range and the newly launched Z-series notebooks. Alongside the YOGA and Z-series products, Lenovo will also launch a range of consumer notebooks, tablets, and all-in-one (AIO) devices, including the A-series 27-inch AIO.

“We’re delighted to finally have our consumer product range in the NZ market and we are excited to partner with top retailers Noel Leeming, Harvey Norman, and JB Hi-Fi to deliver a leading range of consumer devices,” said consumer director of Lenovo Australia and NZ, Brendan Lau. “NZ is a key growth market for Lenovo. We recognise that there is a local demand for more choice when it comes to consumer technology and we are committed to providing NZ consumers with a broad range of quality computing devices.”

The recent appointment of Richard Harri, former country manager at Synnex NZ, as retail channel manager to lead Lenovo’s NZ consumer channel strategy, will ensure locals have access to the latest products.

“I look forward to working with our key NZ retail partners to bring Lenovo’s unique range of stylish and innovative devices to more Kiwis,” said Harri. “Buyers of personal technology value the interactive experience that comes from walking into a retail store and speaking with sales assistants face-to-face. That is why we are investing in this retail strategy and providing consumers with the best shopping experience through our three trusted retail partners.”