The first Esquires café to open under new branding is now trading open at Christchurch’s The Hub Hornby.

More new look cafes due to be rolled out in 2015, with the rebrand making changes to everything from Esquires franchisee systems to its front doors, and fonts.

New and improved coffee flavours have been introduced with seasonal blends, as well as an new menu, including made in store items.

Esquires is owned by Retail Food Group and has 31 franchised and company owned stores. It has been in NZ for 13 years.

The changes were prompted by a 2014 survey of customers and franchisees, according to Andrew Morgan, GM of café and bakery, Retail Food Group NZ.

“We spoke to 1,300 existing Esquires customers to better understand how we can deliver them the best experience possible. What we discovered was that Kiwis tastes and the local café scene have changed since we started operating. So it was time for us to change too,” Morgan said.

“We believe we’ve created something unique that will stand out in the crowded world of café chains; a playful, personality filled space for people to take a moment and enjoy fantastic coffee and delicious menu. Change truly has been made at every level and we’re excited for Kiwis to experience the new Esquires.”

Esquires Hornby franchisee, Ange Wanoa, said she has had positive feedback from customers about the change, including the store’s relocation to Main South Rd at The Hub Hornby.

“It looks completely different, modern, and on trend. We’re excited to be able to wow our existing customers and treat them to something special, while continuing to attract new people and show them how consistent we are with our coffee, food and customer service. We’ll provide an environment in which they feel welcome and at home,” Wanoa said.