Colour psychology

I’m going out on a limb here – most stories written about colour psychology make me more than annoyed, even a tad exasperated. I don’t want to take the ‘Micky’ and I know it’s a trendy subject that can offer high value to retailers, after all colour in a retail space is imperative and crucial to its design and overall success of the look and feel of that store, however, it’s a wild generalisation to say one colour means the same thing for everyone who walks into that store. Bas

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