Michael Hill Jeweller has signed on as broadcast sponsor for The Batchelor New Zealand series on TV3.

The series will encompass TV, radio, and interactive elements and will go to air in the first half of 2015.

The Bachelor New Zealand will follow a group of Kiwi bachelorettes, who have answered a contestant call through MediaWorks Radio’s nationwide station, More FM.

During the series, they will try to impress the batchelors through a series of group dates, one on one dates and the rose ceremony.

MediaWorks group head of revenue, Liz Fraser, said she is pleased to welcome the New Zealand and international brand to help deliver the first series of the internationally format.

“Their association with The Bachelor New Zealand reflects the role their jewellery has played in New Zealand.”