Retailers need quality data

Retailers need to look at their decision making process and use data in order to make the most of opportunities, such as showrooming, mobile searching, digital cross selling and omni-channel integration. Greg Doone, PwC director and digital strategy and data specialist, said that businesses can no longer rely on historical shopping behaviours when consumers are expecting a personalised digital experience. “Not only is it not good enough to make decisions based on intuition alone, but there’s

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