M-commerce relaunch

Screen Shot 2014-12-17 at 9.22.27 amNew Zealand’s EstarOnline has launched new mobile sites for Country Road and its Trenery, Witchery, and Mimco brands.

Designed by Reactive and implemented by EstarOnline, the sites offer enhanced mobile shopping. New features include enriched imagery display, easy product browsing options, better mobile catalogue display, and an improved checkout navigation and stored payments system.

Mark Appleford, Country Road Group omni-channel manager, said the retailer is very happy with the whole process, especially the deployment, which went flawlessly.

“The team atEstarOnline absolutely nailed it, the sites did not miss a beat, in what was more of a relaunch than an upgrade, with a raft of new features and designs that we need to stay competitive,” Appleford said.

Established in Christchurch in 1998, EstarOnline is an Australasian ecommerce company whose clients include EziBuy, Big W, Briscoe Group, and Rodd & Gunn.


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