Hell Pizza is the first New Zealand company to deliver fireworks directly to its customers.

The innovative company is working with NZ’s leading fireworks designers and producers, commissioning the production of almost 35, 000kg of ‘Hellfire’ fireworks.

Hell Pizza GM Ben Cumming said that the promotion provides customers with an unexpected experience not offered from the average run-of-the-mill store.

He said it builds on the Kiwi family tradition of fireworks in the backyard, with the gourmet pizza and premium fireworks combination creating a complete night of entertainment with family and friends.

Across all of Hell Pizza’s 64 stores an unprecedented level of training is ensuring a high level of safety and social responsibility for the campaign, the largest logistical undertaking in the company’s history.

“We want people to enjoy themselves, while respecting the wellbeing and property of others, so we’ve gone further than any fireworks retailer has ever gone in terms of promoting safe and responsible fireworks use,” Cumming said.